#13- Be A Better Closer With objectionproof.ai and Steve Trang
In this episode of the NytFire podcast, Steve Trang dives into the origins and capabilities of ObjectionProof.ai, a cutting-edge AI tool that scores and reviews sales calls to help sales teams improve performance. Steve discusses how the tool integrates with CRMs, offers instant feedback, facilitates roleplays, and creates accountability systems within sales teams. The conversation also explores leadership, mindset, parenting, and the future of AI in sales.
Chapter 1: The Evolution of Sales Training and the Birth of ObjectionProof.ai
⏱️ 0:00 – 5:43
Steve introduces the inspiration behind ObjectionProof.ai, how his team, led by Ian Ross, began building a custom AI-powered sales review tool, and the shift from traditional sales training to automated, feedback-driven learning.
Chapter 2: What ObjectionProof.ai Actually Does
⏱️ 5:44 – 14:00
Steve outlines how the tool works—from uploading a sales call to receiving a scored report in minutes. He shares its capabilities, including call reviews, roleplay generation, performance tracking, and future integration plans.
Chapter 3: Building Accountability and Real-Time Performance Metrics
⏱️ 14:01 – 21:24
Steve discusses the impact of making sales scores public within teams, how it fosters competition, transparency, and instant awareness of performance dips. He compares it to tracking a fantasy football team with real money on the line.
Chapter 4: Mindset, Mastery, and the Drive for Greatness
⏱️ 21:25 – 30:07
A deep dive into why many people settle for average, the importance of trauma or drive in achieving success, and how mindset (or the lack of it) shapes the trajectory of sales professionals and entrepreneurs alike.
Chapter 5: Scaling with AI, Parenting Insights, and What’s Next
⏱️ 30:08 – 42:20
The episode closes with reflections on parenting, team building, and how AI will soon roleplay via phone calls. Steve shares his vision for ongoing improvement and leaves listeners with ways to try ObjectionProof.ai for free.
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Daniel Esteban Martinez
Podcaster/ Investor
Daniel is Podcaster, and land real estate investor with years of experience.
Steve Trang
Owner
Steve Trang’s mission is to create 100 Millionaires. Why 100 Millionaires? Steve saw that assisting
someone become a millionaire by building their business is a key measurable to helping them fulfill
their dreams. People change and update their visions over time, but having the means to achieve them
remains a necessity. Thus, creating millionaires means helping people live their dreams.
To further this mission, Steve started the Real Estate Disruptors podcast in 2018 to inspire wholesalers
and real estate agents to double their incomes by adding a second leg to their business – working
together on investment properties. The podcast has grown to over 100,000 downloads per month and
over 3 million YouTube views, with new guests sharing their success stories and imparting advice every
week.
As a sales coach, Steve has helped thousands of clients generate millions in sales over the past few
years in a variety of industries. His Disruptors Selling System teaches salespeople to ethically work with
customers to discover their true needs, then craft a solution that works for the customer.
One of Steve’s favorite quotes is from the great Zig Ziglar: “You can have everything in life you want, if
you will just help enough other people get what they want.” He heard this quote when he first got into
real estate, and it has stuck with him throughout his entire career. In fact, it’s one of the core values Steve
lives by.
Steve is also a successful businessman. On top of owning single family rentals, he also owns apartments,
co-founded…
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